WELCOME,

I’m Eduek

I teach 9-5ers and solopreneurs how to master their money and retire young and rich so they can live their B.E.S.T lives.

I believe that money is a tool meant to serve us, and women should be empowered to spend their money however they choose without facing stigma or judgment.

I understand that personal finance can be isolating, bland, and restrictive, and I'm on a mission to change that.

My passion is to offer practical money tips and resources that empower driven and successful women like you to improve your relationship with money, achieve financial security and live your B.E.S.T life.

financial educator
trauma of money certified financial coach
speaker
engineer

BUT I WASN'T ALWAYS GREAT WITH MONEY

Just four years ago, I was in $47,000 of debt.

As an immigrant who had to work multiple low-wage jobs, I know firsthand how challenging it can be to achieve financial stability.

When I finally landed my first high-earning job, I was ready to make up for lost time and indulge in all the things I had been missing out on. I bought myself anything I wanted (Homesense really had me in a chokehold) and travelled at least once a year. I was living my best life, or so I thought.

But the truth was that I was living above my means, not saving or investing enough, and accruing significant debt.

When I lost my job with $47,000 in debt and no savings, I was devastated and constantly stressed out, I knew something had to change. I vowed never to put myself in that situation again and set out to learn everything I could about personal finance and building wealth.

TODAY...

I'm proud to say that I'm 100% debt-free, have a fully funded emergency fund and am on track to retire in my 40s. But more than that, I'm passionate about teaching other driven and successful women like you how to improve your relationship with money and achieve financial freedom without sacrificing the things you love.

As an unapologetic spender, I believe in the power of indulging in the things you love, whether that's travel, fashion, or fine dining. But I also know that true freedom and security come from building a solid financial foundation.

That's why I offer practical money tips and resources to empower women like you to take control of your finances and build a secure future while still enjoying the things you love. Whether you're struggling with debt, want to start investing, or simply need help creating a budget that works for your lifestyle, I'm here to help.

With a community of over 13,000 women and counting, I've helped countless women pay off debt, build their nest eggs, and live their best lives.

If you're ready to take the next step and transform your relationship with money, check out our vast library of resources and services designed specifically for women like you.

Let's work together to build the life you've always dreamed of.

This is me in a nutshell

I'M ALL ABOUT
                     INTENTIONALITY, SELF-CARE, AUTONOMY.
I’M NOT ABOUT
SHAME, GUILT,
DEPRIVATION.
Reading

Finding Me

WATCHING

Love is Blind

LISTENING

Earn your Leisure

DRINKING

Matcha

CRAVING

Auntie Anne’s Pretzels

hobby

Journaling

My mission is to empower women to take control of their finances

I’m an Engineer, Financial Educator and Coach, Speaker and Founder of Two Sides of a Dime.

I inspire women by sharing my personal journey from paying off over $47,000 of debt to achieving financial freedom.

Through my coaching and education services, I’ve helped hundreds of women pay off debt, build wealth, and achieve financial security.

As a certified Trauma of Money Coach, I provide personalized budgeting, investing, and debt management guidance by exploring beliefs around money and how they shape your relationship with money.

3 Things about me

I have a Master’s in Chemical Engineering and a Certificate in Business Technology from the University of Waterloo.

I spent my teens and 20s studying, and the thought of returning to school for anything terrifies me. Transitioning from Engineering to Finance was hassle-free since I’m a nerd obsessed with numbers, spreadsheets, and visuals.

My engineering skills have made it easy to create visuals that simplify complex finance topics and create finance tools that help my students and clients manage their money seamlessly.

I have created at least 20 different spreadsheets!

I have travelled solo to 15 cities.My best trips were the ones I went solo.

Solo travel could initially seem daunting and scary, especially for a Black woman, but once you go solo, you can’t go back. Travelling solo allowed me to explore all the places I wanted to go, I didn’t have to rely on anyone’s schedule, and I made many new friends.

My favourite places to travel solo were Mykonos, Santorini, Rome, Florence and London.

Europe has a lot of cities that are friendly to solo Black women travellers.

I love trashy reality TV shows. Every evening, without fail, you can catch me snuggled on my couch, watching my fav reality show.

My favourite shows show a lavish lifestyle; I live vicariously through the jet-setters. When it comes to reality TV, the messier, the better; turn that drama up 1000%. Yes, I know most of it is scripted, but that makes it even more fun.

Some of my favourite reality TV shows are: The Real Housewives of (anywhere), Love is Blind, 90-day fiance and Bling Empire.

What's on my bookshelf

Die with zero

This book transformed how I view saving for retirement and encourages you to spend more on lived experiences.

Quit like a millionaire

The story of two Canadians who retired in their 30s and are now spending their time travelling the world.

Profit first

This book is a must-have for any solopreneur. It shows you how to allocate your revenue to ensure your business stays profitable.

Invested

This book breaks down how to invest in individual stocks and things to look for when reading a company’s financial statement.

What to know what else I like? Go to my favorites

Let's get some fun

1. as a kid,i dreamed of becoming

a. An Engineer.
b. An Actress.
c. A Doctor.
d. A Politician.

2. i was born in

a. Jamaica
b. Ghana
c. Nigeria
d. Germany

5. i SECRETLY want to be

a. A Novelist.
b. An art collector.
c. A Sommelier.
d. A Singer.

6. I have a collection of

a. Coins
b. Action figure funkos
c. Stamps
d. Watches

3. Most adventurous thing i've done

a. Bungee jumping.
b. Boat Tubing.
c. Jump off a plane.
d. Walked on hot coals.

4. MOST EMBARRASSING MOMENT

a. I Pooped my pants
b. I Fell in a ditch
c. I Let out an audible toot at a gym with a hot guy behind me
d. Used the men’s bathroom

Ways to work together

VIP Coaching

Receive personalized 1:1 financial coaching designed to transform your relationship with money and empower you to build sustainable wealth.

GO TO COACHING

Ways to work together

I help women achieve financial freedom without sacrificing their lifestyle. Whether you need a customized plan tailored to your lifestyle, a self-paced course, want me to speak at your event or promote your brand, I got you.

see all my offerings

Speaking

Invite me to speak at your next event, podcast, or program. I speak on various topics that inspire audiences to take control of their finances and achieve financial freedom.

contact me
Testimonials

“ My experience with Eduek was wonderful. She is extremely knowledgeable and is able to explain information in a very digestible way. Her guidance truly helped me develop a better understanding of investing. "

— Ada | VIP Coaching Client

“ Learning about budgeting and how to make my money work for me was really mind blowing."

— Ore | VIP Coaching Client

“My overall experience was life-changing. When I decided to put in my application for 360 coaching, I felt like my back was against the wall, stuck financially. Eduek showed me how to manage my day-to-day finances.

I was never good at math, and I didn't realize how much numbers scared me until it came time to comb through my finances. She made everything CLEAR!”

— Ordia | VIP Coaching Client

“Fantastic! I am so glad I did this and feel more confident than every before with the way I am managing my money.

She was able to help me create a plan for day-to-day spending, debt repayment, emergency saving and retirement investing and most importantly, she helped me to understand the "how" and "why" along the way. She was responsive, strategic and overall a real pleasure to work with. ”

— Olivia | VIP Coaching Client

“Thank you for presenting at our company today. The session was very informative, and the employees were thankful for this opportunity. I wanted to share one of the feedback I received:

Thank you very much for organizing the financial talk. Great speaker, great delivery and actionable sequential framework to start investing.

Girl, you made me look so good for organizing this. Thank you once again and can’t wait to have you host your other 2 sessions in the future.”

— O’shanter | Speaking Engagement

“I wanted to send a sincere thank you for the time that you dedicated to our student mentorship event yesterday evening.

It was a very comprehensive and informative session that received positive feedback from our mentee cohort. One of our mentees reached out to me immediately after the event last night and mentioned they loved your presentation.”

— Accenture | Speaking Engagement

“Very good presentation. I prided myself on being fairly good re finances and budgeting and I got so much from it.

I love your 5S method and I am actually in the process as we speak of modeling my existing budget off what of you presented along with implementing some of your other strategies.”

— Full Stack IT | Speaking Engagement

“Eye-opening, motivating, and worth every dime! I have absolutely no regret; this is one of the best personal development investments I have made in a long time. The strategy of understanding my money culture, which led to my habits and decision-making, was eye-opening because I didn't really see a correlation with certain things.

Eduek has an amazing personality. She is patient, kind & very compassionate. I love how she is not only understanding but honest about her own struggles & uses that to strategize plans. It makes her more relatable & non-judgemental. I recommend every person who just feels overwhelmed and foggy with their goals, dreams & financial journey to do this program. She will help you to put it all in perspective & devise a plan that works for your lifestyle & income bracket. You make adjustments without taking away from the things that are important to you. I highly recommend it.”

— Tanola | VIP Coaching Client

“The Stack My Dime Blueprint truly lives up to its name. It is the one stop shop to getting your finances together and gain incredibly in-depth knowledge about investing.

The course helped improve my understanding of investing a great deal. I had always been confused about the difference between ETFs and Index Funds, no matter how many videos I watched, but the course broke it down so simply.

The course was so in-depth and provided so much information, including what to do once you are in retirement and how to handle your investments at that time. Having that included in the course was like the perfect bow tying all the information gained during the course together. I was very grateful for a course that focused on both Canadian and American aspects of finances because there are so many that just focus on the States and though the concepts are the same, it was easier to apply to my life having the Canadian products discussed.

Overall, I think this course is really all you need to get your finances, investing and retirement together just because it literally has everything you need to be successful.”

— Sarah | SMD Alumni

“ Working with Eduek was the best way to get my money affairs in order and invest for MY goals. I opted to purchase 1:1 coaching and it aligned perfectly with what I genuinely needed.

I had dabbled in stocks and investments over the years but my portfolio wasn't diverse or making any sense for the goals I had. Eduek helped me define what my goals were, educated and curated a personal formula to get me on track for what I wanted, and most importantly held me accountable to myself when it came to being consistent. I will 100% be using her 1:1 coaching again to make sure I keep stacking my dimes.”

— Chelsea | VIP Coaching Client

“This course is very accessible in that the information is easy to digest.

My financial literacy has developed and increased significantly, and I feel empowered and confident to make informed choices when it comes to my investments.”

— Sherrian | SMD Alumni

“Overall this has been one of the best investments of my 7 years of entrepreneurship.

I learned a lot and took ACTION on many goals I set out to achieve, including Creating a family budget, paying down debt, and learning to invest. All three of my key goals were met and action taken toward each goal was achieved during our 3 month journey together! .”

— Danielle | VIP Coaching Client

“My overall coaching experience with Eduek was fantastic! As a new investor, Eduek was incredibly patient with me.

She was able to break things down to make sure I understood what I was learning in order to execute the goals and actions steps .”

— Petra | VIP Coaching Client

Brands I’ve worked with

Speaking Engagements

  • 🎤Pay off my dime

    🎤Budget my dime

    🎤Stack my dime

  • 🎤Giving a dime about my money: Four things to do to take control of your finances today.

  • 🎤Financial Literacy Mega Event: RRSPs & TFSAs.

  • 🎤Reset your Finances in 2022

  • 🎤Investing for RESTirement.

  • 🎤Giving a dime about my money: Four things to do to take control of your finances today.

    🎤How to invest your first $1,000.

  • 🎤How to build an investment portfolio that withstands volatility

  • Project UP - Budgeting and paying off student loans

  • Panellist - Career success in 2023: How young people can ‘ignite’ their full potential.

Media and guest features

how i paid off $30,000 in three years
complex money topics simplified
best personal finance accounts in canada

FREE RESOURCE

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